Current:Home > Invest'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean -WealthSync Hub
'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
View
Date:2025-04-15 11:25:33
In just a few weeks, the highly anticipated second season of Korean television series "Squid Game" will premiere on Netflix. In conjunction with the hype, language-learning app Duolingo is partnering with the streaming service on a new, interactive campaign.
Duolingo and Netflix announced the launch of their "Learn Korean or Else" campaign on Tuesday. The campaign, which combines Duolingo's silly approach to learning new languages, and the high-stakes nature of "Squid Game," encourages fans to learn Korean ahead of the season two premiere of the series on Dec. 26.
Duolingo Chief Marketing Officer Manu Orssaud said in a news release that the campaign comes after the platform saw a 40% increase in users learning Korean after the release of the first season of "Squid Game" in 2021.
Additionally, about 13% of hours watching Netflix in the U.S. last year was on non-English titles, with Korean, Spanish and Japanese stories attracting the largest audiences, Netflix Vice President of Partner & Brand Marketing Magno Herran said in a news release.
"We discovered there were a lot of shared traits between Duo the Owl and the Pink Guards − both very determined and menacing. So we made it official and gave Duo a Pink Guard uniform and ultimately created something we know fans will love and talk about, cheering A-ssa! in celebration," Herran added.
Holiday deals:Shop this season’s top products and sales curated by our editors.
Campaign features new games, videos and music
A new, limited-edition TikTok filter has been released as part of the campaign, inspired by the game Red Light, Green Light in "Squid Game." Users test their Korean language skills with voice-activated challenges to beat the game. TikTok users do not need to be a registered Duolingo member to utilize the filter.
Netflix's music lab also created a new Korean pop remix of the original, ominous song, "Pink Soldiers." The song is called "Korean or Get Eaten" and the lyrics are performed in both English and Korean. The song will be available for streaming on Spotify at 10 a.m. ET on Wednesday.
A large portion of the "Learn Korean or Else" campaign involves advertising. Duo the Owl dressed as a Pink Guard will be displayed in advertisements on Netflix's ad-supported platform and billboards in Los Angeles and New York City, a news release said.
This is not the first time Duolingo has partnered with a streaming service to promote language learning. Last year, Duolingo and Crunchyroll, an anime streaming service, launched a campaign to promote learning Japanese through fan-favorite anime shows like "Naruto" and "Dragon Ball Z."
Is Duolingo free?
Yes, signing up for Duolingo is free. The platform also offers a paid version called Super Duolingo, which includes no ads, personalized lessons and other features.
What is the release day of 'Squid Game' Season 2?
Season 2 of "Squid Game" releases on Netflix on Thursday, Dec. 26.
Greta Cross is a national trending reporter at USA TODAY. Follow her on X and Instagram @gretalcross. Story idea? Email her at [email protected].
Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.
veryGood! (338)
Related
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- ROKOS CAPITAL MANAGEMENT PTY LTD (RCM) Introduction
- Wrongful death suit against Disney serves as a warning to consumers when clicking ‘I agree’
- Millennials, Gen Z are 'spiraling,' partying hard and blowing their savings. Why?
- A South Texas lawmaker’s 15
- Harvard and graduate students settle sexual harassment lawsuit
- When is the 'Love Island USA' Season 6 reunion? Date, time, cast, how to watch
- Ohio State coach Ryan Day names Will Howard as the team's starting quarterback
- The Grammy nominee you need to hear: Esperanza Spalding
- Beyond ‘childless cat ladies,’ JD Vance has long been on a quest to encourage more births
Ranking
- San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo
- Could Alex Murdaugh get new trial for South Carolina murders of wife and son?
- Amid Matthew Perry arrests, should doctors be blamed for overdose deaths?
- Former Alabama police officer agrees to plead guilty in alleged drug planting scheme
- Cincinnati Bengals quarterback Joe Burrow owns a $3 million Batmobile Tumbler
- AP Week in Pictures: Global
- The collapse of an iconic arch in Utah has some wondering if other famous arches are also at risk
- Shine Bright With Blue Nile’s 25th Anniversary Sale— Best Savings of the Year on the Most Popular Styles
Recommendation
Jorge Ramos reveals his final day with 'Noticiero Univision': 'It's been quite a ride'
Ed Sheeran joins Taylor Swift onstage in Wembley for epic triple mashup
ROKOS CAPITAL MANAGEMENT PTY LTD (RCM) Introduction
Powerball winning numbers for August 14 drawing: Jackpot at $35 million
Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
What to know about the US arrest of a Peruvian gang leader suspected of killing 23 people
Keke Palmer Shares How 17-Month-Old Son Leodis Has Completely Changed Her Life
Matthew Perry Ketamine Case: Doctors Called Him “Moron” in Text Messages, Prosecutors Allege